Privacy Policy
Our commitment to privacy
CEAM respects your right to privacy. Your ability to make informed choices about the uses of your information is important to us. The terms of this privacy statement apply to data collected from you unless different terms are specified as part of a special offer or in another form or contract we provide you. This privacy policy is not intended to and does not create any contractual or other legal right in or on behalf of any party.
This privacy policy describes our practices regarding collecting, using, maintaining, protecting, disclosing and generally processing data that relates to identified or identifiable individuals who:
- Visit our sites (“Visitors”), available at www.cuttingedgeam.com or any other website or webpage under our control (“Sites”).
- Registered to our monitoring platform – as a customer – for the use CEAM products and/or services (“Customers”).
- Interact with us concerning our products and/or services via various sales and marketing channels such as conventions, trade fairs or “contact us” links and emails (Visitors, Customers, – “you” or “your”)
This privacy policy also describes your rights in determining what we do with your personal data.
To the extent the General Data Protection Regulation (“GDPR”) applies to our processing activities, CEAM is the data controller.
Table of contents:
- Personal data we collect and how we process it
- What is Personal data?
- Collection of Personal data
- Sharing of Personal data
- Data retention
- Your rights
- Changes to this Privacy Policy
1. Personal data and how we process
What is personal data?
Collection and processing of personal data
We will process any personal data that you have provided to us or that we have legitimately collected.
This may include contact details or browsing data:
Contact details: first name, last name, e-mail address, telephone number, the content of the message you sent, and any other personal data you may have provided during your communications with us.
We will process such personal data, should you submit any inquiries, request information or send us communications of any type. This personal data needs to be processed in order to enable us to provide a response to your inquiries or requests. The provision of any further personal data should be considered optional.
Registration information: information that may be related to a service, a product or an event for which you register.
Feedback or correspondence: information you provide when you contact us with questions, feedback, or otherwise correspond with us online.
Usage information: information about how you use the service and interact with us, content you upload to the websites or otherwise submit to us, and information you provide when you use any interactive features of the service.
Marketing information: your preferences for receiving communications about our activities, events, and publications, and details about how you engage with our communications. We also may conduct user surveys, and research and analysis about your use of, or interest in, our products and services.
Other information that we may collect which is not specifically listed here but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.
Information we obtain from social media platforms: we may maintain pages for CEAM on social media platforms, such as Facebook, LinkedIn, Twitter, Google, YouTube, Instagram, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this privacy policy.
Information we obtain from other third parties: we may receive personal information about you from third-party sources. For example, a business partner may share your contact information with us if you have expressed interest in learning specifically about our products or services, or the types of products or services we offer. We may obtain your personal information (including the categories listed above) from other third parties, such as marketing partners, publicly available sources, existing CEAM customers, and data providers. These third parties’ privacy policies govern their sharing of information with CEAM and their other processing, so we advise you to contact the third parties for further information.
Cookies and other information collected by automated means: We and our business partners may automatically log information about you, your computer or mobile device, and activity occurring on or through the Service. The information that may be collected automatically includes your computer or mobile device operating system type and version number, manufacturer and model, device identifier (such as the Google Advertising ID or Apple IDFA for Advertising), browser type, screen resolution, IP address, the website you visited before navigating to our website, general location information such as city, state or geographic area; and information about your use of and actions on the service, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access. Our service providers and business partners may collect this type of information over time and across third-party websites and mobile applications. If it is a CEAM advertising partner that has collected your personal information, its privacy policy will govern its use of that information.
On our webpages, this information is collected using cookies, browser web storage (also known as locally stored objects, or “LSOs”), web beacons, and similar technologies. Our emails may also contain web beacons. In our mobile application, we may collect this information directly or through our use of third-party software development kits (“SDKs”). SDKs may enable third parties to collect information directly from our mobile application.
The transmission of such data is implicit in the use of web communication protocols, and/or is useful for the improved management and optimization of the data and e-mail sending system and/or our monitoring platform services.
How is your personal data processed?
- Your personal data is processed by CEAM manually and/or using IT and telecommunications tools. CEAM will process such data for specific purposes and only where there is a specific legal basis for doing so as laid down by current personal data privacy and protection legislation.
Specifically, we will process your personal data only when one or more of the following legal bases have been satisfied:
- you have freely given your specific, informed, clear, and unambiguous consent to the processing of such data;
- the processing is necessary for the performance of a contract to which you are a party, or in order to take steps at your request prior to entering into a contract;
- CEAM has a legitimate interest in processing such data;
- CEAM is legally obligated to process the personal data.
The following table sets out the purposes for which CEAM processes your personal data and the legal bases for doing so.
| Purpose of processing | Legal Basis |
|---|---|
| To enable users to use all the Web functions | Performance of a contract |
| To access and use our remotely products monitoring platform | Performance of a contract |
| To check the correct functioning of the Web | Performance of a contract |
| To ascertain responsibility in the event of computer crimes detrimental to the Web; detection, prevention, mitigation, or verification of fraudulent or illegal activities in connection with the services provided by the Web; implementation of security controls required by law | Legitimate interest |
| To respond to a query or request submitted by you | Take steps at the request of the data subject prior to entering into a contract |
Sharing of Personal data:
Your personal data may be made available to:
- Service providers. We may share your personal information with third party companies and individuals that provide services on our behalf or help us operate our business (such as payment processors, customer support, hosting, analytics, email delivery, marketing, database management, as well as permit and rebate application preparation and submission services.)
- Social media networks and advertisers. Subject to your marketing preferences, we share information with social media networks, such as Facebook, and advertisers to present our ads to you on other platforms.
- Professional advisors. We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.
- Governmental authorities and private parties. We may share your personal information in connection with protection of rights, fraud prevention and safety, as described above.
- Business transfers. We may sell, transfer, or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.
Without your consent, we will not sell, or otherwise share your personal data with any third party for commercialization purposes.
Data retention
We will retain your personal data for as long as it is reasonably needed to:
- Establish, maintain and expand our relationship and provide you with our services and support; and
- Comply with our legal and contractual obligations, resolve disputes, and enforce our agreements.
All are in accordance with our data retention policy.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure of such data, the purposes for which we process it, and the applicable legal requirements.
If you are a Customer we will retain your personal data for as long as your account is active or as needed to provide you services for the created sites.
2. Your rights
Under the GDPR and other privacy regulations, you have certain rights concerning your personal data, which you may wish to exercise. The rights may include – to the extent applicable to you – the following:
- The right to obtain access to the personal data held by us about you and to request its rectification or erasure, or restriction of processing or, where applicable, the right to object to processing, including the right to direct us not to “sell” or “share” your personal data, or the right to data portability.
- Where the processing is based on your consent, you also have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
- If you are a GDPR-protected individual, you also have the right to lodge a complaint with the relevant supervisory authority in the EEA or the UK, as applicable.
- For any request concerning the processing of your personal data, we invite you to connect with our team at info@cuttingedgeam.com
- Please note that when you ask us to exercise any of your rights under this Privacy Policy or applicable law, we may instruct you on how to fulfill your request or require additional data and documents, including certain personal data and credentials, in order to process your request properly.
We will only fulfill your request if you have provided sufficient data that enables us to verify that you are the individual about whom we collected the personal data reasonably.
3. Changes to this privacy policy
We may update this privacy policy from time to time to reflect changes to our practices. The revised policy will be effective as of the date it is published.
Your continued use of the services after the implemented changes will constitute your acceptance.